MJ started his advertising career while still a teenager at Amherst College. He began as a copywriter on Coca-Cola, Heineken, IBM, Mastercard and Lego. Then, hired as the youngest EVP ever at Gotham, Mike went on to lead the entrepreneurial agency to 11 straight new business wins, including AOL, E*TRADE, AT&T, Fidelity and Priceline. Some highlights included taking AOL from 5 to 35 million members. Launching E*TRADE with the anti-broker “Someday we’ll all invest this way” campaign. And increasing the stock of Priceline (and William Shatner) from $4 to $60.

As Gotham evolved, Mike ran every type of business – from financial clients like Bank of America and McGladrey to digital clients like FreshDirect and yellowbook to luxury accounts such as Mercedes dealers and Lindt Chocolate. He also wrote the agency’s initial campaigns for Denny’s, Hitachi and Reebok.

MJ has won nearly 100 industry creative awards. But much more rewarding than that has been his successful work with international charities, government organizations and national churches. Mike is a competitive soccer and paddle tennis player. And yes, he disappoints car service men around the world when they arrive at the airport expecting to pick up the “other” Michael Jordan.

MICHAEL

JORDAN

CEO/Creative Director

ANGELLE

JUNEAU

The lead designer and art director at 31 Lengths, Angelle brings a mélange of skills to her work. Actually, it’s more of a gumbo.

Originally from New Orleans, Angelle has worked at Mullen and Beauty Village. She created campaigns for numerous clients like TRESemme, New Balance and Value City Furniture. Angelle was trained at the Creative Circus in Atlanta. No, she did not tame lions or ride unicycles. But she did learn to juggle assignments, balance type, jump through hoops and a few other magic tricks.

In her spare time, she has her own stationery business. (So she knows more about fonts, printing and paper stocks than you’d ever care to hear about.)

Both her names are a little hard to pronounce. Her last name sounds like the Cajun way to say “Did you know?” Juneau what I mean? (Or, the capital of Alaska, which was actually named after her family.) Her first name, is “On-gel.” As in, “I ran out of hair goop, but fortunately, there is a sale on gel.”

Head of Art & Design

CAROLINE

SMITH

Caroline brings a whole new set skills and experiences to the team at 31 Lengths. At her previous job at WPP’s Blast Radius, she worked in account management on digital advertising for pharmaceutical brands. She also has logged time in project management, political research, blogging and writing a fashion column.

But, more than anything, Caroline brings intuition and intelligence to her role as Director of Marketing. She is a graduate of Exeter and Georgetown. And the progeny of Silicon Valley professionals and British war heroes.

So when it comes time to figuring out indecipherable problems, it might help to know that Caroline’s grandmum decoded spy messages from enemy-occupied France. And before you say, “This isn’t rocket science,” know that her grandfather did in fact help develop the jet engine.

Director of Marketing

MARIA

RINKLIN

Maria joined 31 Lengths in 2012 to spearhead the agency’s digital capabilities. Navigating fast-paced, rough-and-tumble venues is nothing new to Maria. After all, she is a former roller derby player who had to retire after she donated a kidney to her ailing sister.

A digital devotee, Maria has  a ton of experience in  social media, interactive advertising, media and public relations. Prior to 31 Lengths, she served as the Senior Digital Manager at Gotham, where she was in charge of the social strategies for Denny’s and Chobani.  In fact, she helped make Denny’s the dominant family restaurant on the Internet.

Maria went to Emerson College in Boston, where she studied Public Relations, Marketing and Political Communications. She was an early adopter of Facebook -- as it was founded just down the block.

Director of Digital Strategy

© 31 Lengths, LLC. All rights reserved.

CLIENT FORMS