Thirty years, our average commercial cost over one million dollars. Now, none of our clients – nor most clients – have those types of budgets anymore. Plus, at the rate at which media content is consumed and churned, it doesn’t often make sense to spend that type of money on production.
The solution we propose is inexpensive web videos. These are designed and produced for the quick-churning world of social media. They have all of the conceptual idea of a million dollar commercial – at .003 of the production cost.
As the name suggests, these are 50-70 pages of directions and rules on how to maintain your brand’s consistency. There is an explanation of the fonts, colors, voice, tonality and visual style.
As more and more people touch your brand everyday – particularly on social media – it is helpful to have a guidelines.