Crunchies is a new snack brand of freeze-dried fruits. They recognized that consumers care more and more about the traceability of their foods. Shoppers want to know where the food was grown, when and under what conditions.
So, in 2017, we helped Crunchies bring this to life. We created a website app where you could trace exactly where your food was grown. Using on-bag codes, a consumer could figure out if his apples were raised in a region of Oregon or China. If you want to see how this works for yourself, go the website crunchiesfood.com/traceability/
And try one of these random codes: 17058, 17067, 17110