Kiss My Face
Kiss My Face is a line of natural personal care products, from soaps and lotions to toothpastes and deodorants. While most consumers claim to “love ethical, organic products,” KMF’s sales needed a little love.
Our insight was “What good is natural if it doesn’t work?” Our strategy was to convince people that these formulations really, really solve your problem, be it dry skin, body odor or plaque. Our executions highlighted a specific natural ingredient – and attached it to a hard-hitting, efficacy claim. The tagline, “Kiss it & make it better,” claims these products cure your condition – and make the world a better place while doing it.