United Church of Christ
The UCC, a leading mainline Protestant denomination, needed help focusing their message. Our consumer insight was that people seek organized religions for their sense of community and acceptance. And yet, ironically, many find the exact opposite: alienation and judgment.
We created a campaign that declared, “no matter who you are or where you are on life’s journey, you're welcome here.”
This effort struck a cord and became a flashpoint in a national debate over gays and religion. It received tens of millions of dollars in free press. And helped boost attendance 24%.