The American Women's College
Late to the huge online education game, this new school needed to cut through the clutter and clichés of college advertising. It also needed to build emotional connections critical to enrollment decisions. And lastly, it had to announce that it is was the first 100% online college for adult women.
Under an umbrella campaign, “Let’s empower each other,” we appealed to women looking to go back to college, while still holding down a job and a family. We called this new market segment, “collage life.”