Simon came back from a meeting with the account team and, boy, was he miffed.
They were discussing the next steps on our Clio-winning campaign for New York State. Our campaign juxtaposed upstate images with phrases associated with the City. So, for example, the title would say, “The Great White Way,” but instead of showing Broadway, we showed Niagara Falls.
Well, Simon was feeling disrespected and insulted. “Mike, “ he said, “everyone keeps calling our campaign, ‘Juxtapositions.’ Well, it may be juxtaposition, but it’s a good position!”