CareFinders Total Care
Home Healthcare is shifting away from local mom & pops to more professional, innovative organizations. CareFinders Total Care is one such company.
They have “a new vision in home care” that is more seamless, efficient and tech-savvy. Our campaign delivered this new perspective to their disparate target audiences: patients, the homecare industry, and most importantly, future and current employees. This approachable look & feel helped us stand out from the category cliché photos of “granny & nanny.”
We helped CareFinders become the fastest growing Home healthcare company in the Northeast, and, in late 2021, they were purchased by Motivcare for $340 million.