Chicago Theological Seminary
Enrollment at seminaries – as well as the number of seminaries themselves – is shrinking.
In 2012, 31 Lengths was challenged with promoting CTS to both prospective students and donors. We talked to all of the institution’s stakeholders and realized their one point of agreement was that CTS forges transformational leaders for the next generation of ministry—whatever that may be.
We crafted a brand and voice that was true to CTS. Challenging. Fresh. Provocative. Our new look, website and logo conveyed the school’s bold, progressive diversity. The open-ended tagline allowed individuals to read themselves into the brand: “Leaders for the Next.”
Every year, we provide new creative, to freshen the campaign. Print ads that explain their philosophy. Recruiting banners that introduce their online degree. Advancement materials. Social media posts that create movements.
Now, CTSnot only has a growing enrollment, it is one of the very few seminaries in the country that is actually growing.