Maitri Farm
Maitri is an organic farm in upstate New York inspired by Eastern philosophies. In fact, “maitri” is the belief that only by truly loving yourself can you spread loving kindness to others. This notion became the basis of our branding efforts, starting with the heart-themed logo and tagline, “Love grows love.” We designed packaging, POS, social media and a website that reflect the homey, back-to-basic feel of the sustainable farm. Smart and simple.