The Name

Perhaps the most inspiring example of “success” ever was a horse race in 1973. A colt, named Secretariat, won the third and final leg of the Triple Crown.

And while horses usually win by a nose or a length, Secretariat won by an unimaginable 31 lengths.

Watch it. You’ll see. It will give you goose bumps.

And here’s the thing. Towards the end of the race, he is going so much faster than all the other horses, they actually look like they’re running backwards. And that is the mission of this agency: To make the other guys look like they’re running backwards.