Tchibo Coffee
Tchibo is a huge company based in Hamburg, Germany. Over 70 years ago, they started out as a small mail order coffee company, growing to become Europe’s #1 Coffeehouse.
Our challenge was to help them launch in a few test markets in the US. We needed to establish their legitimate coffee credentials and expertise in a saturated US market.
The first step was to tell the Tchibo story. The company ethos. Their focus on freshness. Their commitment to sustainability. Their unique history. And their innovative machines.